Case Study

Redefining Shopping Experience with

VIRTUAL TRIAL ROOMS

The sudden outbreak of the pandemic has shifted users’ focus and retailers to virtual stores rather than physical visits to the stores. According to Forbes:

“The global e-commerce could generate
USD 3.4 trillion in 2025, retail techs & much more.”

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Challenges

  • Loss of Revenue
  • Reduced Customer foot-fall
  • Increased number of returns
  • Decreased Brand Loyalty
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Cultivate Brand Awareness with New Tier Technologies’s
Virtual Trial Room Solutions

Considering the dynamics of shopping trends, mainly due to the pandemic, one of the leading US Fashion Brands approached us to revamp their eCommerce strategies.

Features of Virtual Fitting Rooms for e-Commerce

M&M - Mix & Match

Try endless possibilities with New Tier Technologies’s M&M feature. Online shoppers and retailers can experiment with new styles and create appealing outfits with our virtual dressing room application.

Create your Style Idol

Choose the best outfits from over 10,000+ products to style yourself for that desired elegant and stylish look. Pick out items to try them virtually, before making final payments.

Reduce Return Rates

Virtual fitting rooms for online retailers have helped them meet customer expectations in a more transparent way. In addition, it allows the buyer to narrow down their actual try-on options.

Increased Brand Loyalty

Customers love to have a personalized experience while buying out their outfits. Unique and innovative virtual fitting room technology gives easy access to customers and increases brand loyalty.

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How it Works?

The AR & AI technology provides a unique online shopping experience to the buyers as they can try new combinations from the shelf without physically visiting the “brick & mortar” outlets.

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    Filling Body Stats in Online Forms

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    3D Robotic Mannequin of Buyer

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    Try different outfits on Clone-view

Advantages of turning to Virtual Dressing Rooms Applications

Our client wanted to strategize their brand outreach by adopting digital transformation and using more agile forms of operation. Along with ramped up profitable growth, they experienced added business advantages

Reduction in Return Rates
Lesser time wasted in Trial Rooms
Clothing or Style Recommendations
Customer satisfaction
Increased Brand Loyalty
Better Shopping Experience
More frequent customer visits
Turn casual visitors into serious buyers
Styling advice for fashion experts
Engaging experience for buyers
Assured Data Privacy

Hear it from our client

“Due to uncertain customer behavior at our online shopping store, our business revenue was declining. Switching to virtual try rooms helped us retain our customers and improve our brand image even during the pandemic.”

Alice
VP, Brand Strategies

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Time to revamp your eCommerce Fashion Business

Talk to our eCommerce & AI-AR experts now!

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