Bluetooth low energy technology is an wireless personal area network technology used for novel applications in the health care ,fitness, beacons, security and in home entertainment. Bluetooth smart supports multiple devices including iphone, IOS and android.
Many industry people were eagerly waiting that whether apple will throw its weight behind NFC(near field communication) OR BLE (Bluetooth low energy technology). The basic reason for its popularity lies in the fact that it consumes low power & cost by providing same communication range. This results in Expansion of wireless devices like watches, toys, gaming devices and more. Plus, they could go as long as a year on one charge!
Marketing prospective: The ultimate goal of event marketers is to increase engagement and ROI. Now event marketers use sensor beacons & small BLE(Bluetooth low energy technology) hardware devices that sends push notifications to near by mobile devices. Beacons can be used to push direct messaging to prospects. This way you can attract attendees to your booth or you can let them know about the events like presentation .
Now the question arises that which type of events can be targeted with BLE technology or how long marketers will be able to use this technology. Although they are using it now and can be targeted for high profile events . Placing Beacon within selected value allows attendees to receive a prompt to join the conversation when they enter the venue details. Now they can network with other attendees in a same session or participate in a discussion forum.
So BLE Technology delivers iBeacon triggered push notifications to app users , containing information about the highly relevant messages about the session user attended and places they visited.
Conclusion: In the upcoming years we can use beacons in conjunction with many technologies like QR codes and RFID(radio frequency identification).we foresee beacons being used in conjunction with many of the technologies currently relied on by events - like QR Codes and RFID(radio frequency identification).
